Documenting a living tradition
Rise & Shout
Preserving the cultural history and personal impact of the BYU Cougar fight song — through oral histories, archival materials, and the voices of those who lived it.
Our Mission
“The fight song never dies.”
Rise & Shout is more than a fight song — it's a shared identity, a rallying cry, and a piece of living history. We're documenting every voice, every memory, and every moment that has made it resonate across generations of BYU fans, players, and alumni.
Learn About Our MissionOral Histories
Stories Worth Keeping
Real voices. Real memories. The fight song told by the people who lived it.
“The first time I heard Rise & Shout in LaVell Edwards Stadium, I felt something shift. It wasn't just a song — it was a declaration.”
Harold Jensen
BYU Alumni, Class of 1972
Listen to Harold's Story
“I conducted that song hundreds of times. Every single time, the crowd came alive. You can't manufacture that kind of energy.”
Margaret Olsen
Former Marching Band Director
Listen to Margaret's Story
“Running out of that tunnel and hearing 65,000 people sing Rise & Shout — that's something you carry with you forever.”
David Kimball
BYU Football, 1988–1991
Listen to David's StoryThe Archive
A Century of Cougar Pride
Programs, photographs, recordings, sheet music, and ephemera — a growing collection of materials that tell the full story.
Explore the Archive
200+
Oral histories collected
1,400+
Archival items preserved
75+
Years of history documented
Educational Programs
Pass It Forward
We believe cultural history belongs in classrooms, community centers, and living rooms. Our educational programs bring the story of Rise & Shout to students and educators across Utah and beyond — with curriculum resources, guest speakers, and public access materials.
Get Involved
Every note. Every voice. Every memory.